How Much Do Business Signs Cost?

Business signs will cost from few hundred dollars to $10,000 or beyond. The business sign cost is quite competitive and complex. There are several factors that contribute to the overall business sign cost, such as the sign type, size of the sign, its design, the materials used in its construction, colors, illumination (if required), weather resistance (if required for outdoor metal and digital signs), permitting fee (if required),  installation fee (as per requirement), and maintenance free (as per requirement).

It is essential to understand and calculate all the factors to have the better idea of the cost. We will walk through the factors that contribute to affecting business signage prices.

Elements impacting Business Sign Cost

There are various factors influencing business sign cost like the signage type, size, material, color, complexity of design and installation. Let's discuss all the factors that affect the pricing of a business sign.

Sign Types

 

Sign type refer to the classification of a sign with respect to its function, material, and location. This classification helps to define the characteristics and purpose of a specific sign.

The classification of signs by function defines whether the signage will be advertising, informational, directional, or identification. The classification of signs by material defines whether the signage will be in metal, plastic, vinyl/acrylic, Wood, Fabric, or electronic. The classification of signs by location defines whether the signage will be an outdoor, interior, or vehicle.

Regardless of whether its an outdoor business sign or indoor business sign, understanding the cost starts with the the signage type. It helps to define the functionality, material, and location to go specific to calculate the cost. The design of the design comes after the selection of the sign type and has multi-stage impact on business sign costing.

Complexity of Design

 

The design of the sign is another important factor in costing. A simple and clean designed signage, including your business name, logo, and some slogans will be budget friendly. In contrast, a business sign in complex designs and shapes need professional expertise and tools to design, cut, fabricate, finish, install and maintain hence will be expensive.

Example: We created a 3D Acrylic with Backlink of $1,285 for a complex design.

Size Of The Sign

 

The size of the sign determine the amount of material required to build it. The location of the sign help determine the size. Take a measurement of the desired place for the sign, if it is accessible or otherwise you will need an expert to help you. The height and lengths are the common dimensions. Channel letters are measured in 3 dimensions; height, lengths and depth. 

Example: We made a billboard, of 14 feet X 36 feet, few months back and it cost $20,000 to the client for the whole project, including the installation costs, weather resistant materials, and permits from local authorities.

Color Options

 

Store signs have a wide range of colorful options, too. Multi-color designs (2 colors or 4 colors) are pricier than single-color design (1 color). There are two printing methods used in creation of business signs: digital print and UV print where digital print is cheaper that UV print. Color scheme, and printing methodology of your business sign will impact the cost accordingly.

Example: We have done a 4 colors, UV printed, 8 feet by 12 feet, pylon sign few months back which cost $4,000 to the client including installation.

Illumination Options

 

LED and neon signs are used for the illumination in the business signs. Both options tend to be more expensive upfront but more energy-efficient in the long run.

There are several illumination affects are created like backlit, front-lit, and halo-lit depending upon the functionality and visibility of the signs. Backlit or halo-lit options provide a sleek and modern look but requires a complex installation. The type of illumination you choose for your business sign impact on the cost.

It is important to evaluate the location, lighting needs /illumination and the energy costs for the next 12 months. This will help you pick the right illumination solution while staying in budget.

Example: We created a Metal Backlit sign of 5 feet X 3 feet a quarter months back that cost $2,050 to our client without installation.

Material of signs

 

Stainless steel (SS), Aluminum, Vinyl, PVC plastic, wood, and fabrics are used in the making of business signs. Choice of material is done on the base of durability, and the location aesthetics. There is a specific material range for specific signs and you can pick the material that suits the most. 

It is up to you to think about a sturdy metal signage board that will last for 10 to 15 years and then there is plastic that lasts for 5 to 7 years, but with harsh weather conditions can fade much before its actual span.

Here is an overview of business signage materials costing and lifespan.

Aluminum

 

Aluminum is known for being lightweight, rust resistant, weather resistant and strong material. This is why Aluminum is one of the most popular choices for business signage.

• Lifespan: Aluminum signs last between 10 and 15 years. 

• Cost: Aluminum is a mid-range material when it comes to costing. 

Vinyl

 

Vinyl is good in its versatility. Vinyl is also used commonly for business signs. It is most likely used for constructing banners and decals but you can pick the material for channel letters too.

• Lifespan: Vinyl easily withstand harsh weathers and can last for 5 to 7 years. 
• Cost: Vinyl is the most affordable option when it comes to business signs.

Acrylic

 

Custom acrylic signs are made using a rigid plastic that gives a glossy finish. It is also widely used in business signs and banners. It easily allows light to pass through, being a good option for illuminated signs.

• Lifespan: Acrylic signs can remain firm for 5 to 10 years. 
• Cost: Acrylic signs are more expensive than aluminum and vinyl.

Polyethylene

 

Polyethylene is popular for its strength and weather resistance. 

• Lifespan: polyethylene signs are durable and have a span of 10+ years.
• Cost: Polyethylene can be between mid-range and high-range.

Permitting

A permit is required to install signage outside the premises of a business unit, according to the law of the United States of America. The permit fee varies state to state. The common Sign Permitting fee includes;

• Plan Check Fee
• Electrical Sign Fee (if required), and
• Cost Per square foot of sign.

A Temporary Sign Permit is also available. Outdoor signs like pole signs, directional signs, and monument signs require a sign permit.

Installation Considerations

Installation of business signs requires specialized equipment, structural modifications, and expert installers. Additionally, the accessibility and location of the installation site will require extra resources and the project completion time.

A business sign or storefront sign that needs to be wall-mounted is easy to install. But large signs or business signage that need electrical fixtures will be a challenge to install and always need expert assistance, and this is an additional cost.

Average business sign costs for different types

 

When determining the cost of a business sign, there are several key factors to consider, including the type of sign, materials used, and installation requirements. The average costs for different sign options can vary widely, from the relatively inexpensive banner to the more substantial pylon or monument sign.

Channel Letters

 

Channel letters signs are custom made 3D letters used as interior and exterior signages that can be used to create a wide variety of looks. These custom-made 3 dimensional lettering, channel letters provide a sleek, modern look and excellent visibility, making them a worthwhile investment for many companies.

Channel letter signs are a popular choice for businesses, ranging in cost from $3,000 to $5,000 or more depending on factors like size, complexity, and materials.

Monument Signs

 

Monument signs are freestanding structures that can cost anywhere from $5,000 to $15,000 or more on average. These substantial, ground-mounted signs make a bold statement and are ideal for enhancing curb appeal and brand recognition. The higher-end of the spectrum typically includes premium materials, intricate designs, and extensive landscaping.

Pylon Signs

 

Towering pylon signs can be one of the more expensive options, with costs ranging from $5,000 to $20,000 or more. These tall, standalone signs provide maximum visibility from a distance and are often used for retail centers, shopping malls, and other large commercial properties. The final price can vary greatly based on size, lighting, and construction.

Banners

 

Banners are generally the most budget-friendly option, with costs typically ranging from $100 to $1,000. These versatile, temporary signs are easy to update and can be used both indoors and outdoors.

While not as permanent as other sign types, banners offer an affordable way to grab attention and communicate timely messages. They are also a great addition to exterior business sign ideas, providing a cost-effective way to promote events, sales, or brand messages.

Business Sign Cost - Final Words

The cost of a business sign depends on the signage type, size of the signage, selected material, color option, illumination option, design complexity, Sign permit, installation and annual maintenance. Custom-made signs from a professional sign company typically range from $1000 to $20,000 or more.

However, you can also find it for $500-$1000 if you have a limited budget. Ultimately, the right business sign for you will depend on your branding needs, location, and available funds. Investing in a quality sign that effectively represents your business is often worth the expense, as it can pay off in increased visibility and customer interest.

Carefully research your options to find the most cost-effective sign that aligns with your business goals.

Tips for budgeting and maximizing value to investment 

When budgeting for business signage, indoor office signage or retail storefront signage, set a realistic figure that balances your visual needs with long-term value. Prioritize quality over lowest cost, as durable materials and professional installation can provide a better return on your investment.

Choosing Durable Material

 

Durable materials are strong, corrosion resistant, require less maintenance. Aluminum, Stainless Steel, Acrylic, and Vinyl are durable materials. Choose the one for the business sign. For illumination, LED light is durable, long life and require less maintenance. Invest in business sign while Carefully weigh the tradeoffs between initial outlay and long-term savings. 

Working With Reputable Signage Company

 

A reputable signage company, with a good amount of experience, always makes sure to deliver the best product and after sales services. Partnering with a reputable signage company is crucial to ensuring your sign is designed, manufactured, and installed correctly.

Their expertise can help you navigate local regulations, optimize your sign's visibility, and provide ongoing support and maintenance. A well designed and properly installed signage can enhance a business’s branding, visibility and overall professionalism.

Considering Long Term Maintenance Cost

 

When budgeting for your business sign, don't forget to factor-in ongoing sign maintenance and replacement costs. Incorporating high-quality materials and working with skilled installers can help minimize these expenses and ensure your sign continues to effectively represent your brand for years to come.